Toyota launched its fourth electrification model in Korea for this year, the luxury hybrid minivan Alphard that features a chauffeured, sedanlike driving experience.

The fourth generation of the multipurpose vehicle that has sold some 150,000 units in Japan and abroad hopes to offer “omotenashi” -- a Japanese expression that describes hospitality and mindfulness -- to customers ranging from company executives who need private space, to family car lovers.

“Compared to the previous model, the new Alphard has improved the body rigidity by 50 percent and reduced the vibration by one-third,” said Takahiro Sugama, project general manager at Toyota Motor Corp. The car also has turned down the road and car noise by using sound deadening materials, Sugama added.

Stressing that the car was also designed to give a pleasant experience for drivers, Alphard Chief Manager Kenichi Yoshioka noted that it improved the steering response with the Toyota New Global Architecture platform. It has three Proactive Driving Assist system modes: Obstacle Anticipation Assist, Deceleration Assist and Steering Assist.

The car’s official gas mileage is 13.5 kilometers per liter, which was drastically improved compared to the third-generation model, according to the automaker.

• ·[Herald Interview] 'UN peacekeeping forces need better gender equity'
• ·[Herald Interview] Jung Soo
• ·[Test Drive] Toyota’s minivan Alphard boasts sedanlike drive
• ·[Today’s K
• ·Seoul streets transform to open stage for Seoul Street Arts Festival
• ·"가리비 8m 천장까지 쌓였다"…단 한달만에 日 타격 입힌 中
• ·Opposition head pleads for support in ‘fight against Yoon dictatorship’
• ·Outpaced by Coupang, Shinsegae carries out major leadership reshuffle
• ·Intangible cultural heritage exhibitions, performances head overseas
• ·BTS' Jungkook to drop new single '3D'
• ·[Korea Beyond Korea] 'Funding drought jeopardizes interest in ancient Korea studies in US'
• ·Mirae Asset continues to lead domestic equity ETF market
• ·Do professors in Korea have too much power over students?
• ·Gangwon Forestry Exhibition 2023 kicks off in Korea's 'forest capital'
• ·Yoon pushes for Xi’s visit to firm up ties with China
• ·Hyundai Engineering wins US gas